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Il n'y a pas de B2B ou B2c : It's Human to Human #H2h par Kramer, Bryan, tout neuf,... - Photo 1/1
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Il n'y a pas de B2B ou B2c : It's Human to Human #H2h par Kramer, Bryan, tout neuf,...

État :
Neuf
3 disponibles
Prix :
16,50 USD
Environ15,38 EUR
Livraison :
Gratuit Economy Shipping. Afficher les détailspour la livraison
Lieu où se trouve l'objet : Jessup, Maryland, États-Unis
Délai de livraison :
Estimé entre le lun. 1 juil. et le sam. 6 juil. à 43230
Les délais de livraison sont estimés au moyen de notre méthode exclusive basée sur la distance entre l'acheteur et le lieu où se trouve l'objet, le service de livraison sélectionné, l'historique des livraisons du vendeur et d'autres facteurs. Les délais de livraison peuvent varier, notamment pendant les périodes de pointe.
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Numéro de l'objet eBay :385880794338
Dernière mise à jour le 02 mai 2024 14:53:31 CEST. Afficher toutes les modificationsAfficher toutes les modifications

Caractéristiques de l'objet

État
Neuf: Livre neuf, n'ayant jamais été lu ni utilisé, en parfait état, sans pages manquantes ni ...
ISBN
9781640079335
Book Title
There Is No B2b or B2c : It's Human to Human: H2h
Publisher
Primedia Elaunch LLC
Item Length
9 in
Publication Year
2017
Format
Trade Paperback
Language
English
Illustrator
Yes
Item Height
0.2 in
Author
Bryan Kramer
Genre
Business & Economics
Topic
Marketing / General
Item Weight
4.8 Oz
Item Width
6 in

À propos de ce produit

Product Identifiers

Publisher
Primedia Elaunch LLC
ISBN-10
1640079335
ISBN-13
9781640079335
eBay Product ID (ePID)
240224544

Product Key Features

Book Title
There Is No B2b or B2c : It's Human to Human: H2h
Language
English
Publication Year
2017
Topic
Marketing / General
Illustrator
Yes
Genre
Business & Economics
Author
Bryan Kramer
Format
Trade Paperback

Dimensions

Item Height
0.2 in
Item Weight
4.8 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
CLASSIFICATION_METADATA
{"IsNonfiction":["No"],"IsOther":["Yes"],"IsAdult":["No"],"MuzeFormatDesc":["Trade Paperback"],"IsChildren":["No"],"Genre":["BUSINESS & ECONOMICS"],"Topic":["Marketing / General"],"IsTextBook":["No"],"IsFiction":["No"]}
Synopsis
As marketers, we've been trained to speak "business to business" (B2B) or "business to consumer" (B2C). But instead of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers, using words like "synergy" and "speeds and feeds" to tell the stories of products and services to their buyers and partners. The fact is that businesses do not have emotion. Products do not have emotion. Humans do. Humans want to feel something. And humans make mistakes. In Human to Human #H2H, Bryan explores the many facets of why and how communication today needs to be adjusted to keep up with our ever-evolving and fast moving social and digital world. Through anecdotes from his own experiences as president of a Silicon Valley marketing firm, he both inspires new ways of finding commonality in our humanity, but also practical tools to think like a human marketer again. Specifically, you'll learn: - The Four Rules of Social Context - How Human Sensory Building will make you a better Marketer - The Secrets to Making Ideas Crowd Worthy, with real world examples - How to be "Delightfully Disruptive" - Insights into building a Social Business - What it means to have a "Focker Moment" and why they should be celebrated Embedded are short intimate video conversations with some of today's most forward-thinking humans; Jonathan Becher, CMO at SAP, Charlene Li, author and co-founder of The Altimeter Group, and KareAnderson, Emmy Award-winning journalist and founder of the Say It Better Center. If you're looking to bring back the human side of communication, in all its imperfection, empathy, and simplicity, Human to Human #H2H is for you., As marketers, we've been trained to speak "business to business" (B2B) or "business to consumer" (B2C). But instead of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers, using words like "synergy" and "speeds and feeds" to tell the stories of products and services to their buyers and partners. The fact is that businesses do not have emotion. Products do not have emotion. Humans do. Humans want to feel something. And humans make mistakes. In Human to Human #H2H, Bryan explores the many facets of why and how communication today needs to be adjusted to keep up with our ever-evolving and fast moving social and digital world. Through anecdotes from his own experiences as president of a Silicon Valley marketing firm, he both inspires new ways of finding commonality in our humanity, but also practical tools to think like a human marketer again. Specifically, you'll learn: - The Four Rules of Social Context - How Human Sensory Building will make you a better Marketer - The Secrets to Making Ideas Crowd Worthy, with real world examples - How to be "Delightfully Disruptive" - Insights into building a Social Business - What it means to have a "Focker Moment" and why they should be celebrated Embedded are short intimate video conversations with some of today's most forward-thinking humans; Jonathan Becher, CMO at SAP, Charlene Li, author and co-founder of The Altimeter Group, and Kare Anderson, Emmy Award-winning journalist and founder of the Say It Better Center. If you're looking to bring back the human side of communication, in all its imperfection, empathy, and simplicity, Human to Human #H2H is for you.
ebay_catalog_id
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Informations sur le vendeur professionnel

Expert Trading Limited
John Boyer
9220 Rumsey Rd
Ste 101
21045-1956 Columbia, MD
United States
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