Retourner à la page d'accueil
|Mis en vente dans la catégorie :
|
Suivre cet objet

Photo 1/1

Brand Babble : sens et non-sens de l'image de marque par le professeur Schultz, Don E - Photo 1/1
Vous en avez un à vendre ?
Vendez le vôtre

Brand Babble : sens et non-sens de l'image de marque par le professeur Schultz, Don E

État :
Bon état
Prix :
10,24 USD
Environ9,47 EUR
Livraison :
Gratuit Standard Shipping. Afficher les détailspour la livraison
Lieu où se trouve l'objet : Sparks, Nevada, États-Unis
Délai de livraison :
Estimé entre le ven. 14 juin et le jeu. 20 juin à 43230
Les délais de livraison sont estimés au moyen de notre méthode exclusive basée sur la distance entre l'acheteur et le lieu où se trouve l'objet, le service de livraison sélectionné, l'historique des livraisons du vendeur et d'autres facteurs. Les délais de livraison peuvent varier, notamment pendant les périodes de pointe.
Retours :
Retour sous 30 jours. L'acheteur paie les frais de retour. Afficher les détails- pour en savoir plus sur les retours
Paiements :
     

Achetez en toute confiance

Garantie client eBay
Obtenez un remboursement si vous ne recevez pas l'objet que vous avez commandé. 
En savoir plusGarantie client eBay - la page s'ouvre dans une nouvelle fenêtre ou un nouvel onglet

Détails sur le vendeur

Inscrit comme vendeur professionnel
Signaler cet objet - La page s'ouvre dans une nouvelle fenêtre ou un nouvel onglet
Le vendeur assume l'entière responsabilité de cette annonce.
Numéro de l'objet eBay :364014773249
Dernière mise à jour le 04 mars 2024 15:04:07 CET. Afficher toutes les modificationsAfficher toutes les modifications

Caractéristiques de l'objet

État
Bon état: Livre ayant déjà été lu, mais qui est toujours en bon état. La couverture présente des ...
Book Title
Brand Babble: Sense and Nonsense about Branding
Publication Date
2004-02-25
Pages
156
ISBN
9780538727143
Subject Area
Education, Business & Economics, Référence
Publication Name
Brand Babble : Sense and Nonsense about Branding
Item Length
6 in
Publisher
Cengage South-Western
Subject
Marketing / General, Consumer Guides, General, Teaching Methods & Materials / General
Publication Year
2003
Type
Not Available
Format
Hardcover
Language
English
Author
Heidi F. Schultz, Don E. Schultz
Item Width
9 in
Item Weight
224.5 Oz
Number of Pages
156 Pages

À propos de ce produit

Product Information

Brand Babble: Sense and Nonsense about Branding is about both the "good news" and the "bad news" of branding. And, it's vitally important to the success of your business. As long-time branding authors, educators, and investigators, the Schultz's explode an array of myths that have been passing and passed on as "branding wisdom." They show that a brand will not rescue a flawed business concept, is not owned by one group or individual, nor does it depend on "media-by-the-ton" spending. The authors show how every successful brand is the sum of relationships between buyer and seller and explain how marketers best communicate with their customers through an integrated approach that reflects the nature of that relationship. Those approaches sets the stage for value-based branding that delivers the best value proposition to customers and increases the bottom-line, financial value of the brand to the organization and its owners and shareholders. That, today, is the "currency" of value-based branding. Getting to it is merely a matter of cutting through all the Brand Babble, all the nonsense about brands and branding that is posing as new marketing insight. This book will be the essential ingredient in more insightful, easier, and, most important, more profitable branding work for both your company and your customers.

Product Identifiers

Publisher
Cengage South-Western
ISBN-10
0538727144
ISBN-13
9780538727143
eBay Product ID (ePID)
2328966

Product Key Features

Author
Heidi F. Schultz, Don E. Schultz
Publication Name
Brand Babble : Sense and Nonsense about Branding
Format
Hardcover
Language
English
Subject
Marketing / General, Consumer Guides, General, Teaching Methods & Materials / General
Publication Year
2003
Type
Not Available
Subject Area
Education, Business & Economics, Référence
Number of Pages
156 Pages

Dimensions

Item Length
6 in
Item Width
9 in
Item Weight
224.5 Oz

Additional Product Features

LCCN
2004-298954
Lc Classification Number
Hf5415.15
Reviews
Another great book by Don & Heidi Schultz, which cuts through the 'brand babble' and gets straight to the point. Interesting, insightful and full of useful analogies. A goldmine of helpful information and a must for all marketers bookshelves., Finally, a book that points out all of the gibberish being spouted about branding. The Schultzes are candid and insightful, but also entertaining, in clearing the air on this topic. Anyone involved in brand-building should read their book now--before investing another nickel on anything else about branding., Brand Babble is another Don Schultz straight-talking, no-nonsense piece that brilliantly cuts through advertising hype to reveal the common sense of branding. It's full of great examples and solid business propositions. It will ruffle a few feathers as it logically demonstrates that brands must have a meaningful value proposition. If you want to understand brand building, you have to read this book., Another great book by Don & Heidi Schultz, which cuts through the ‘brand babble’ and gets straight to the point. Interesting, insightful and full of useful analogies. A goldmine of helpful information and a must for all marketers bookshelves., Another great book by Don & Heidi Schultz, which cuts through the ?brand babble? and gets straight to the point. Interesting, insightful and full of useful analogies. A goldmine of helpful information and a must for all marketers bookshelves., Don and Heidi have done it again. Here, they deploy all of their worldly wisdom and communication skills in making branding accessible. Practitioners and students will be grateful for their robust approach to a subject that needs to be understood by everyone in business., Don and Heidi have done a masterful job of cutting through all the clutter and noise to give us a thoughtful, pragmatic and user-friendly look at the branding world as it exists today and--more importantly--how it should look tomorrow.
Table of Content
1. What is a Brand? 2. Who Owns the Brand? 3. Separating Hula Hoops from Viable Brands. 4. Dogs, Pigeons, Focus Groups, and Other Exotic Brand Research Techniques. 5. Mental Models, S-Curves, and Multi-tasking. 6. Reification, Abstractionism, Tribal Dances and Other Mumbo-Jumbo about Brands and Branding. 7. Avoiding the Mental Model Minefields. 8. Magic Words, Mystic Signs, an Other Incomprehensible Incantations. 9. Going Global. 10. Birth Pains and Stretch Marks. 11. Media Planning and Buying- An Arcane Science? 12. Why Branding Doesn't Take a Ton of Media Spending. 13. Brand Tracking in the Himalayas: Nice to Know, But Not Very Useful as a Brand Measure. 14. Searching for Brand Equity in All the Right Places. 15. Future Babble. Index.
Copyright Date
2004
Target Audience
Scholarly & Professional
Dewey Decimal
658.827
Dewey Edition
21
Illustrated
Yes

Description de l'objet fournie par le vendeur

Informations sur le vendeur professionnel

Alibris, Inc.
Rob Lambert
2560 9th St
Ste 215
94710-2565 Berkeley, CA
United States
Afficher les coordonnées
: liam-e esserdAmoc.sirbila@90_skoob_flah
Je certifie que toutes mes activités de vente seront conformes à toutes les lois et réglementations de l'UE.
AlibrisBooks

AlibrisBooks

98,5% d'évaluations positives
1,8 millions objets vendus
Visiter la BoutiqueContacter

Évaluations détaillées du vendeur

Moyenne pour les 12 derniers mois

Description exacte
4.9
Frais de livraison raisonnables
4.9
Livraison rapide
4.9
Communication
4.9
Inscrit comme vendeur professionnel

Évaluations en tant que vendeur (461.774)

u***0 (0)- Évaluations laissées par l'acheteur.
Dernier mois
Achat vérifié
Condition was as described, timely shipping, no complaints whatsoever
Poland: The First Thousand Years by Patrice M Dabrowski: Used (n°403985528168)
6***i (79)- Évaluations laissées par l'acheteur.
Dernier mois
Achat vérifié
Book arrived in excellent condition. Highly recommend this seller.
State and Revolution by Vladimir Ilyich Lenin: New (n°284140297747)
d***i (262)- Évaluations laissées par l'acheteur.
Dernier mois
Achat vérifié
Arrived early & in great condition!
Nixon's Secrets by Roger Stone: Used (n°364271418959)
Afficher toutes les évaluations