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Monster Loyalty: How Lady Gaga transforme les followers en fanatiques par Huba, Jackie
by Huba, Jackie | HC | Good
5,32 USD
Environ4,77 EUR
État :
“Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ”... En savoir plusà propos de l'état
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Numéro de l'objet eBay :196297250148
Dernière mise à jour le 24 août 2024 15:31:14 CEST. Afficher toutes les modificationsAfficher toutes les modifications
Caractéristiques de l'objet
- État
- Bon état
- Commentaires du vendeur
- Binding
- Hardcover
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9781591846505
- Book Title
- Monster Loyalty : How Lady Gaga Turns Followers Into Fanatics
- Publisher
- Penguin Publishing Group
- Item Length
- 8.5 in
- Publication Year
- 2013
- Format
- Hardcover
- Language
- English
- Item Height
- 0.8 in
- Genre
- Social Science, Biography & Autobiography, Business & Economics
- Topic
- Marketing / General, Media Studies, Customer Relations, Composers & Musicians
- Item Weight
- 12.1 Oz
- Item Width
- 5.7 in
- Number of Pages
- 224 Pages
À propos de ce produit
Product Identifiers
Publisher
Penguin Publishing Group
ISBN-10
1591846501
ISBN-13
9781591846505
eBay Product ID (ePID)
159992784
Product Key Features
Book Title
Monster Loyalty : How Lady Gaga Turns Followers Into Fanatics
Number of Pages
224 Pages
Language
English
Topic
Marketing / General, Media Studies, Customer Relations, Composers & Musicians
Publication Year
2013
Genre
Social Science, Biography & Autobiography, Business & Economics
Format
Hardcover
Dimensions
Item Height
0.8 in
Item Weight
12.1 Oz
Item Length
8.5 in
Item Width
5.7 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
23
Reviews
"A thought-provoking, well-executed look at one of the biggest music sensations of this generation." - Publishers Weekly "The juxtaposition of Lady Gaga's outré antics with Jackie's useful, detailed, and actionable insights make for a breakthrough. This is a business book for fans and nonfans alike-for anyone who wants to build something and make a difference." -SETH GODIN, author of The Icarus Deception "Outstanding! Jackie Huba incisively outlines how Lady Gaga cares for and nurtures the 'monsters,' her most ardent and loyal fans, and shows how any brand can use her principles as a guide to developing their own long-term advocates." -DAVID WITT, director, global digital marketing and brand PR, The Hershey Company "Chances are you won't put on a meat dress after reading this but you will be inspired to create your own loyal following of little monsters. Lady Gaga's marketing genius has always inspired me, but thanks to Jackie Huba, I now understand how to apply her lessons to my brand." -ERIC RYAN, cofounder of Method and coauthor of The Method Method "Marketers may wonder what their soap, car, or computer has to do with a celebrated pop star. The answer is everything. Jackie Huba spells out the lessons from Lady Gaga we ought to be applying today in order to build advocacy for our own brands." -JOHN BELL, global managing director, Social@Ogilvy "Huba artfully mixes some of the biggest trends in marketing with the lessons that Lady Gaga has embodied throughout her meteoric rise. The result is a monster of a book that will teach marketers in every field how to build legions of devoted followers." -STEVE RUBEL, EVP/global insights and strategy, Edelman "Jackie Huba has played a monster role in orienting so many of us to the critical concepts of evangelism and fan passion. This book brings it all to the surface with-dare I say-Gaga impact and intensity." -PETE BLACKSHAW, global head of digital and social media, Nestle, and author of Satisfied Customers Tell Three Friends, Angry Customers Tell 3000, "The juxtaposition of Lady Gaga's outré antics with Jackie's useful, detailed, and actionable insights make for a breakthrough. This is a business book for fans and nonfans alike-for anyone who wants to build something and make a difference." -SETH GODIN, author of The Icarus Deception "Outstanding! Jackie Huba incisively outlines how Lady Gaga cares for and nurtures the 'monsters,' her most ardent and loyal fans, and shows how any brand can use her principles as a guide to developing their own long-term advocates." -DAVID WITT, director, global digital marketing and brand PR, The Hershey Company "Chances are you won't put on a meat dress after reading this but you will be inspired to create your own loyal following of little monsters. Lady Gaga's marketing genius has always inspired me, but thanks to Jackie Huba, I now understand how to apply her lessons to my brand." -ERIC RYAN, cofounder of Method and coauthor of The Method Method "Marketers may wonder what their soap, car, or computer has to do with a celebrated pop star. The answer is everything. Jackie Huba spells out the lessons from Lady Gaga we ought to be applying today in order to build advocacy for our own brands." -JOHN BELL, global managing director, Social@Ogilvy "Huba artfully mixes some of the biggest trends in marketing with the lessons that Lady Gaga has embodied throughout her meteoric rise. The result is a monster of a book that will teach marketers in every field how to build legions of devoted followers." -STEVE RUBEL, EVP/global insights and strategy, Edelman "Jackie Huba has played a monster role in orienting so many of us to the critical concepts of evangelism and fan passion. This book brings it all to the surface with-dare I say-Gaga impact and intensity." -PETE BLACKSHAW, global head of digital and social media, Nestle, and author of Satisfied Customers Tell Three Friends, Angry Customers Tell 3000
Grade From
Twelfth Grade
Dewey Decimal
658.8343
Synopsis
Famous for her avant-garde outfits, over-the-top performances, and addictive dance beats, Lady Gaga is one of the most successful pop musicians of all time. But behind her showmanship lies another achievement: her wildly successful strategy for attracting and keeping insanely loyal fans. She's one of the most popular social media voices in the world with more than 33 million Twitter followers and 55 million Facebook fans. And she got there by methodically building a grassroots base of what she calls her Little Monsters - passionate fans who look to her not just for music but also for joy, inspiration, and a sense of community.
LC Classification Number
HF5415.5.H83 2014
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