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Qui sommes-nous ?
POP MART is a Chinese fashion culture and entertainment brand. Its core products include blind boxes, handmade toys, plush toys, etc., covering 93 IP images such as MOLLY, DIMOO, LABUBU, etc., and attracting consumers through the randomness of blind boxes, collection attributes, and social culture. The following are the main features and popular series of its products:
the blind box disassembly process becomes a way to relieve stress.
Social currency: Users share unboxing videos, trendy wall check-in, forming a community culture; Offline exhibitions, such as the Beijing International Trend Toy Fair, enhance interaction.
Collection investment: Limited edition products have a significant premium in the second-hand market, and some players aim to collect or trade them.
the blind box disassembly process becomes a way to relieve stress.
Social currency: Users share unboxing videos, trendy wall check-in, forming a community culture; Offline exhibitions, such as the Beijing International Trend Toy Fair, enhance interaction.
Collection investment: Limited edition products have a significant premium in the second-hand market, and some players aim to collect or trade them.