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Sport Public Relations by G Clayton Stoldt: New
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Numéro de l'objet eBay :403257411993
Dernière mise à jour le 25 juil. 2025 17:20:19 CEST. Afficher toutes les modificationsAfficher toutes les modifications
Caractéristiques de l'objet
- État
- Book Title
- Sport Public Relations
- Publication Date
- 2020-10-02
- Edition Number
- 3
- Pages
- 288
- ISBN
- 9781492589389
À propos de ce produit
Product Identifiers
Publisher
Human Kinetics
ISBN-10
1492589381
ISBN-13
9781492589389
eBay Product ID (ePID)
8050400432
Product Key Features
Number of Pages
288 Pages
Language
English
Publication Name
Sport Public Relations
Publication Year
2020
Subject
Industries / Park & Recreation Management, General
Type
Textbook
Subject Area
Sports & Recreation, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1.2 in
Item Weight
29.8 Oz
Item Length
11 in
Item Width
8.5 in
Additional Product Features
Edition Number
3
Intended Audience
College Audience
LCCN
2020-006738
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
659.29796
Table Of Content
Chapter 1. Introducing Sport Public Relations Definition of Sport Public Relations Evolution of Sport Public Relations Sport Public Relations in Practice Public Relations Value Chapter 2. Integrating Public Relations With Strategic Management Public Relations as a Strategic Management Driver Organizational Stakeholders and Publics Stakeholder Communication Issues Management Reputation Management Chapter 3. Engaging Key Publics via Social Media Social Media Use in Public Relations Social Networking Sites Strategic Considerations for Social Media Use Careers in Social Media Management Chapter 4. Engaging Key Publics via Other Forms of Digital Media Digital Media Use in Sport Public Relations Website Development Websites for Specific Stakeholders Blogs Podcasts New Media Limitations and Problems Chapter 5. Engaging Key Publics via Legacy Media Media Guides Print Organizational Media Electronic Organizational Media Corporate Communications Chapter 6. Managing the Sport Organization-Media Relationship Definition of Mass Media Mass Media and Sport History Today's MediaSport Environment Serving Media at Organizational Events Reporting Statistics Reporting Play-By-Play Information Chapter 7. Employing News Media Tactics Media Policy Development News Releases Media Pitches Interviews Media Tours News Conferences Media Days Chapter 8. Communicating in Times of Crisis Nature of Crises and the Need to Plan for Them Preparing for a Crisis Managing a Crisis Assessing a Crisis Response Crisis Response Case Studies Chapter 9. Cultivating Positive Relationships in the Community Uniqueness of Sport Corporate Social Responsibility Evolution of Sport Social Responsibility Strategic Sport Social Responsibility Communication of Corporate Social Responsibility Chapter 10. Advanced Communications With External and Internal Publics Customer and Member Relationships Sponsor Relationships Donor Relationships Government Relationships Employee Relationships Investor Relationships Appendix: Sample Crisis Communication Plan
Synopsis
A textbook for upper-undergraduate and graduate courses in sport public relations, communication, and media. A reference for sport industry professionals managing public relations, athletic communications, or media or community relations., Sport Public Relations, Third Edition With HKPropel Access, offers a comprehensive examination of the value and practice of public relations in sport. Extensively updated and substantially reorganized, this third edition reflects the evolution of the field with modern applications across a wide range of media channels. The book's topics align with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). The author team brings together significant professional and educational backgrounds in sport public relations to offer an engaging look at the full range of public relations functions. Readers will learn the importance of consistent brand communication and how to manage organizational relationships, both internal and external, to attain key strategic goals. The thorough coverage of the field is built around three common themes: 1. Public relations is a managerial function focused on advancing the brand and engaging key stakeholders. 2. The communications environment is continuously evolving. 3. Community relations, employee relations, and donor relations are as critical as media relations within the sport industry. Woven throughout these themes are public relations theories applied in sport-specific contexts to help students further understand the complexity of the sport communication ecosystem. Throughout the book, there is guidance for practical application, including samples of public relations materials such as news releases and employee newsletters. Be Your Own Media sidebars highlight how sport organizations are proactively telling their stories across various media platforms. New to this edition, case studies and discussion questions serve as a foundation for additional learning. Other updates include the following: Discussion of engaging key publics through social media and other forms of digital media--such as blogs, podcasts, virtual fan communities, and video--as well as approaches to developing content, metrics for measuring success, and skills for managing media in sport An examination of customer experience (CX) and how to enhance those relationships by defining customer touch points and mapping the customer journey Considerations for social media usage during crisis communication, with modern examples of effective and ineffective ways prominent sport entities have managed recent crises Also new to the third edition are related online learning aids delivered through HK Propel and designed to generate discussion and highlight the opportunities and challenges that exist in sport public relations. Commentary on current topics is accompanied by links to associated content, discussion questions, and applied learning activities to promote engaged student learning. A live Twitter feed for specific hashtags within HK Propel ensures regular updates. With Sport Public Relations, Third Edition, students will better understand the various demands of the field and learn to successfully and proactively develop consistent communication and stronger relationships between sport organizations and their key publics. Note: A code for accessing HK Propel is included with all new print books.
LC Classification Number
GV714.S77 2020
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AlibrisBooks
98,6% d'évaluations positives•1,9 millions objets vendus
Inscrit comme vendeur professionnel
Évaluations du vendeur (513.097)
- o***o (101)- Évaluations laissées par l'acheteur.Dernier moisAchat vérifiéTop quality book
- t***c (295)- Évaluations laissées par l'acheteur.Dernier moisAchat vérifiéAs described, fast shipping, well packaged, 5 stars!
- n***n (1129)- Évaluations laissées par l'acheteur.Dernier moisAchat vérifiéThanks for another great read.