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Livraison :
Gratuit Economy Shipping.
Lieu où se trouve l'objet : Fairfield, Ohio, États-Unis
Délai de livraison :
Estimé entre le ven. 22 août et le jeu. 28 août à 94104
Retours :
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Numéro de l'objet eBay :387828499483
Dernière mise à jour le 21 juil. 2025 10:17:45 CEST. Afficher toutes les modificationsAfficher toutes les modifications
Caractéristiques de l'objet
- État
- ISBN-13
- 9781292063362
- Type
- NA
- Publication Name
- NA
- ISBN
- 9781292063362
À propos de ce produit
Product Identifiers
Publisher
Pearson Education
ISBN-10
129206336X
ISBN-13
9781292063362
eBay Product ID (ePID)
14038852673
Product Key Features
Book Title
Mastering Services Pricing : Designing Pricing That Works for You and for Your Clients
Number of Pages
320 Pages
Language
English
Publication Year
2015
Topic
Industries / Service, General, Sales & Selling / General
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.4 in
Item Weight
17.3 Oz
Item Length
9.1 in
Item Width
6.1 in
Additional Product Features
LCCN
2015-016981
Dewey Edition
23
Dewey Decimal
658.8/16
Table Of Content
1 How clients buy services 2 Cost-plus pricing and beyond 3 Pitching for work 4 Negotiating price 5 The pricing lever 6 Alternative fees 7 Pricing tactics 8 Drivers of value 9 Learning from industry 10 Saving clients money 11 Pricing controls and capabilities
Synopsis
The definitive guide on how to price services to deliver profit, fund for product development and meet the needs of the customer/client at a price they are happy to pay. As traditional manufacturing companies move to service provision, what pricing model should they develop and what buyer behaviour model should they nurture? What happens if you get your services offering right, but your pricing model wrong? Mastering Services Pricing shows you how to create pricing that allows you to deliver maximum profit and high client satisfaction., The definitive guide on how to price services to deliver profit, fund for product development and meet the needs of the customer/client at a price they are happy to pay. As traditional manufacturing companies move to service provision, how should they price their services? What pricing model should they develop and what buyer behaviour model should they nurture? What will happen if you get your services offering right, but your pricing model wrong? Mastering Services Pricing shows you how to create pricing that allows you to deliver maximum profit and high client satisfaction. - Learn that the 'cost plus' model won't work for service provision - Understand how your competitors will use pricing to gain market share, create growth and tie in existing customers - Recognise that Product pricing is coercive, services pricing is collaborative - Understand that services pricing includes lots of 'frees' - Understand market positioning and how this affects your price and how you can communicate this to clients - Discover how to maximise profit and client satisfaction - Be confident in your pricing strategy by having a sound basis for your decision making, The definitive guide on how to price services to deliver profit, fund for product development and meet the needs of the customer/client at a price they are happy to pay. As traditional manufacturing companies move to service provision, how should they price their services? What pricing model should they develop and what buyer behaviour model should they nurture? What will happen if you get your services offering right, but your pricing model wrong? Mastering Services Pricing shows you how to create pricing that allows you to deliver maximum profit and high client satisfaction. . Learn that the cost plus model won t work for service provision . Understand how your competitors will use pricing to gain market share, create growth and tie in existing customers . Recognise that Product pricing is coercive, services pricing is collaborative . Understand that services pricing includes lots of frees . Understand market positioning and how this affects your price and how you can communicate this to clients . Discover how to maximise profit and client satisfaction . Be confident in your pricing strategy by having a sound basis for your decision making ", The definitive guide on how to price services to deliver profit, fund for product development and meet the needs of the customer/client at a price they are happy to pay. As traditional manufacturing companies move to service provision, how should they price their services? What pricing model should they develop and what buyer behaviour model should they nurture? What will happen if you get your services offering right, but your pricing model wrong? Mastering Services Pricing shows you how to create pricing that allows you to deliver maximum profit and high client satisfaction. · Learn that the 'cost plus' model won't work for service provision · Understand how your competitors will use pricing to gain market share, create growth and tie in existing customers · Recognise that Product pricing is coercive, services pricing is collaborative · Understand that services pricing includes lots of 'frees' · Understand market positioning and how this affects your price and how you can communicate this to clients · Discover how to maximise profit and client satisfaction · Be confident in your pricing strategy by having a sound basis for your decision making
LC Classification Number
HD9980.4
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- 1***5 (3)- Évaluations laissées par l'acheteur.Dernier moisAchat vérifiéThis item was purchased on July 16 as a gift for someone going to Crete on August 16. Delivery was promised between July 28 and August 11. It's now Aufust 13 and the item remains undelivered. The tracking feature on this order has been useless. it's impossible to get accurate information on its delivery status. This is not the service I paid for.
- u***i (292)- Évaluations laissées par l'acheteur.Dernier moisAchat vérifiéBook received in good time and excellent condition. Thank you!
- h***t (16)- Évaluations laissées par l'acheteur.Dernier moisAchat vérifiéNew condition
grandeagleretail
98,2% d'évaluations positives•2,8 millions objets vendus
Inscrit comme vendeur professionnel
Évaluations du vendeur (1.055.307)
- 1***5 (3)- Évaluations laissées par l'acheteur.Dernier moisAchat vérifiéThis item was purchased on July 16 as a gift for someone going to Crete on August 16. Delivery was promised between July 28 and August 11. It's now Aufust 13 and the item remains undelivered. The tracking feature on this order has been useless. it's impossible to get accurate information on its delivery status. This is not the service I paid for.
- u***i (292)- Évaluations laissées par l'acheteur.Dernier moisAchat vérifiéBook received in good time and excellent condition. Thank you!
- h***t (16)- Évaluations laissées par l'acheteur.Dernier moisAchat vérifiéNew condition