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Principles of Marketing couverture rigide Gary, Kotler, Philip Armstrong
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Environ13,67 EUR
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Livraison :
6,72 USD (environ 5,74 EUR) USPS Media MailTM.
Lieu où se trouve l'objet : Sacramento, California, États-Unis
Délai de livraison :
Estimé entre le mar. 19 août et le ven. 22 août à 94104
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Numéro de l'objet eBay :386303501238
Dernière mise à jour le 14 juin 2025 08:37:48 CEST. Afficher toutes les modificationsAfficher toutes les modifications
Caractéristiques de l'objet
- État
- Book Title
- Principles of Marketing Hardcover Gary, Kotler, Philip Armstrong
- ISBN
- 9780133084047
À propos de ce produit
Product Identifiers
Publisher
Pearson Education
ISBN-10
0133084043
ISBN-13
9780133084047
eBay Product ID (ePID)
143663067
Product Key Features
Number of Pages
720 Pages
Publication Name
Principles of Marketing
Language
English
Publication Year
2013
Subject
Marketing / General
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.2 in
Item Weight
55.2 Oz
Item Length
11 in
Item Width
8.5 in
Additional Product Features
Edition Number
15
Intended Audience
College Audience
LCCN
2012-037271
Dewey Edition
20
Dewey Decimal
658.8
Synopsis
Readers interested in an overview of marketing strategies and techniques. Learn how to create value and gain loyal customers. "Principles of Marketing "helps current and aspiring marketers master today s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers. The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage from traditional marketing all-stars such as P&G and McDonald s to new-age digital competitors such as Apple and Google.", Readers interested in an overview of marketing strategies and techniques. Learn how to create value and gain loyal customers. Principles of Marketing helps current and aspiring marketers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers. The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it's packed with new stories and examples illustrating how companies employ technology to gain competitive advantage--from traditional marketing all-stars such as P&G and McDonald's to new-age digital competitors such as Apple and Google., MARKET: Readers interested in an overview of marketing strategies and techniques. Learn how to create value and gain loyal customers. Principles of Marketing helps current and aspiring marketers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers. The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it's packed with new stories and examples illustrating how companies employ technology to gain competitive advantage--from traditional marketing all-stars such as P&G and McDonald's to new-age digital competitors such as Apple and Google.
LC Classification Number
HF5415.K636 2014
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Hayden Collective
100% d'évaluations positives•1,1 000 objets vendus
Inscrit comme vendeur professionnel
Évaluations du vendeur (278)
- n***t (5939)- Évaluations laissées par l'acheteur.6 derniers moisAchat vérifié·:*¨¨*:·.tHE pERFECT! sELLER iN eVERY wAY! sHIPPED wITH cARE! fAST sHIPPING! tHANK yOU sO mUCH!.·:*¨¨*:·.(LOT OF 5) Equate Original Redness Reliever Drops, 1oz each - EXP 3/2025 (n°386414829091)
- c***1 (1421)- Évaluations laissées par l'acheteur.6 derniers moisAchat vérifiéGoodAir Wick Essential Mist Lavender & Almond Essential Oils Diffuser Air Freshener (n°385570189432)
- p***c (271)- Évaluations laissées par l'acheteur.6 derniers moisAchat vérifiéReceived Moonstone suplement as advertised. Well packed for shipping. Good price. Thank you.2 Pack MoonStone ~ Kidney Healthy STONE STOPPER 90 vegan capsules . Exp 5/26 (n°387274205627)