Aligner : Mettez votre équipe sur la même page, découvrez les besoins des clients, développez le pari...
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Aligner : Mettez votre équipe sur la même page, découvrez les besoins des clients, développez le pari...
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Numéro de l'objet eBay :356830574391
Dernière mise à jour le 01 juil. 2025 13:27:25 CEST. Afficher toutes les modificationsAfficher toutes les modifications
Caractéristiques de l'objet
- État
- ISBN
- 9780486816456
À propos de ce produit
Product Identifiers
Publisher
Dover Publications, Incorporated
ISBN-10
0486816451
ISBN-13
9780486816456
eBay Product ID (ePID)
20038309935
Product Key Features
Book Title
Align : Get Your Team on the Same Page, Discover Clients' Needs, Develop Better Products
Number of Pages
272 Pages
Language
English
Publication Year
2019
Topic
Customer Relations, Conflict Resolution & Mediation, Management Science
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Weight
17.1 Oz
Item Length
8.5 in
Item Width
5.5 in
Additional Product Features
Intended Audience
Trade
LCCN
2018-021717
Dewey Edition
23
Dewey Decimal
658.8/12
Table Of Content
Contents Preface Acknowledgments Chapter One: The Power of Preparation Chapter Two: Roles and Responsibilities Chapter Three: Customer Alignment Meetings Chapter Four: Goals Chapter Five: Mind-Set Chapter Six: How Not to Align Chapter Seven: Aligning Skills: Questioning Chapter Eight: The Art of Questioning, Continued Chapter Nine: Aligning Skills: Listening Chapter Ten: Aligning Skills: Making a Record Chapter Eleven: Aligning Skills: Beyond the Basics Chapter Twelve: People Chapter Thirteen: Planning a Customer Alignment Meeting Chapter Fourteen: Reviewing a Customer Alignment Meeting Chapter Fifteen: The Day after a Customer Alignment Meeting Chapter Sixteen: Bringing It All Together Chapter Seventeen: Common Meeting Traps and How to Avoid Them Chapter Eighteen: Final Thoughts Appendix Bibliography About the Author
Synopsis
"Understanding what customers want is neither easy nor obvious -- but it is essential for all companies. In this guide, expert Laura Reese walks you through the pitfalls and possibilities of customer interactions. Focusing on business-to-business fields, she demonstrates how to run face-to-face meetings that solicit valuable feedback and shares simple techniques for unlocking meaningful insights into a client's needs.You will learn how to cultivate an aligning mind-set within your company and among your own team by defining clear roles for each member. In addition to step-by-step guides for running customer alignment meetings, the book outlines specific skills for improving engagement with customers. Based on concepts of proven effectiveness, these tools will help transform a disparate group into a unified team of professionals working toward the same goal of discovering valuable customer insights.""In the world of product development, be it semiconductors or anything else for that matter, big bets are placed on building the product the customer really needs. At Altera, Laura Reese energetically engaged on a mission to master the art of understanding what the customer really truly wants, digging through the layers of what to get to the far more valuable understanding of why. In this journey she developed a strategy for customer engagement to overcome the challenges of confirmation bias and other aspects of human nature-driven obstacles to the truth. In doing so, she created intellectual honesty in Altera's understanding of customers' needs, leading to some of the best products Altera has ever produced. The techniques she describes are applicable to any kind of uncovering exercise required to achieve an understanding of what is really required. I am delighted that she has been able to share her insights through this book."" -- Richard Cliff, CTO, Altera Corporation", Understanding what customers want is essential for all companies in the business-to-business field. This original guide shows how to run face-to-face meetings to solicit feedback from clients on their needs., Understanding what customers want is neither easy nor obvious -- but it is essential for all companies. In this guide, expert Laura Reese walks you through the pitfalls and possibilities of customer interactions. Focusing on business-to-business fields, she demonstrates how to run face-to-face meetings that solicit valuable feedback and shares simple techniques for unlocking meaningful insights into a client's needs. You will learn how to cultivate an aligning mind-set within your company and among your own team by defining clear roles for each member. In addition to step-by-step guides for running customer alignment meetings, the book outlines specific skills for improving engagement with customers. Based on concepts of proven effectiveness, these tools will help transform a disparate group into a unified team of professionals working toward the same goal of discovering valuable customer insights. "In the world of product development, be it semiconductors or anything else for that matter, big bets are placed on building the product the customer really needs. At Altera, Laura Reese energetically engaged on a mission to master the art of understanding what the customer really truly wants, digging through the layers of what to get to the far more valuable understanding of why . In this journey she developed a strategy for customer engagement to overcome the challenges of confirmation bias and other aspects of human nature-driven obstacles to the truth. In doing so, she created intellectual honesty in Altera's understanding of customers' needs, leading to some of the best products Altera has ever produced. The techniques she describes are applicable to any kind of uncovering exercise required to achieve an understanding of what is really required. I am delighted that she has been able to share her insights through this book." -- Richard Cliff, CTO, Altera Corporation
LC Classification Number
HF5415.5.R4354 2019
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96,8% d'évaluations positives•1,4 millions objets vendus
Inscrit comme vendeur professionnel
Évaluations du vendeur (385.271)
- s***x (1333)- Évaluations laissées par l'acheteur.Dernier moisAchat vérifiéAAA+++ seller
- d***d (9965)- Évaluations laissées par l'acheteur.Dernier moisAchat vérifiéGreat job
- d***d (9965)- Évaluations laissées par l'acheteur.Dernier moisAchat vérifiéGreat job