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Marketing des soins de santé : stratégies pour créer de la valeur dans l'expérience du patient b
80,28 USD
Environ69,28 EUR
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Livraison :
Gratuit USPS Media MailTM.
Lieu où se trouve l'objet : Columbia, Missouri, États-Unis
Délai de livraison :
Estimé entre le jeu. 7 août et le mar. 12 août à 94104
Retours :
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Numéro de l'objet eBay :335305902110
Dernière mise à jour le 31 juil. 2025 17:50:15 CEST. Afficher toutes les modificationsAfficher toutes les modifications
Caractéristiques de l'objet
- État
- Book Title
- Healthcare Marketing: Strategies for Creating Value in the Patien
- ISBN
- 9781516514267
À propos de ce produit
Product Identifiers
Publisher
Cognella, Inc.
ISBN-10
1516514262
ISBN-13
9781516514267
eBay Product ID (ePID)
240407235
Product Key Features
Number of Pages
270 Pages
Language
English
Publication Name
Healthcare Marketing : Strategies for Creating Value in the Patient Experience
Subject
General
Publication Year
2018
Type
Textbook
Subject Area
Health & Fitness
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
21.2 Oz
Item Length
9.9 in
Item Width
8.1 in
Additional Product Features
Intended Audience
Scholarly & Professional
Synopsis
Provides students with the tools to effectively combine healthcare expertise with key marketing principles to positively affect patient satisfaction. The book features insights from practicing healthcare professionals, focused readings, and background on marketing insights deeply connected to the world of healthcare., Healthcare Marketing: Strategies for Creating Value in the Patient Experience provides students with the tools to effectively combine healthcare expertise with key marketing principles to positively affect patient satisfaction. The book features insights from practicing healthcare professionals, focused readings, and background on marketing insights deeply connected to the world of healthcare to help students adapt and thrive in a dynamic and ever-changing industry. The opening chapter of the text identifies the seven areas healthcare providers should examine to determine whether their products and services are providing value to patients. Later chapters address the healthcare paradigm shift, strategic healthcare marketing, how caregivers create value, patient-centricity, and ethics in healthcare marketing. Healthcare Marketing prepares students to enter a professional healthcare environment with the marketing and management expertise needed to support a positive patient experience. The book is an excellent resource for courses that focus on marketing for healthcare programs and services. Practicing healthcare professionals will also find the information valuable and timely. Kerri M. Camp is an associate professor of marketing at The University of Texas at Tyler. She holds a Ph.D. from Texas Tech University and has over seven years of industry experience in healthcare administration and marketing consulting for healthcare organizations. She has served on multiple healthcare organization boards and advisory committees and has been an invited columnist for The Daily Sentinel , a media consultant for local CBS and NBC news, and a guest speaker for numerous state and local organizations. Barbara Ross Wooldridge is a professor of marketing at The University of Texas at Tyler. She holds a Ph.D. from Louisiana State University and has both an academic and professional background in marketing. She has spent the last five years immersed in researching the healthcare field and has taught in UT Tyler's Online Healthcare M.B.A. since its inception. She has taught basic healthcare marketing and special topics in healthcare. She serves as an expert witness in medical/marketing cases., Healthcare Marketing: Strategies for Creating Value in the Patient Experience provides students with the tools to effectively combine healthcare expertise with key marketing principles to positively affect patient satisfaction. The book features insights from practicing healthcare professionals, focused readings, and background on marketing insights deeply connected to the world of healthcare to help students adapt and thrive in a dynamic and ever-changing industry. The opening chapter of the text identifies the seven areas healthcare providers should examine to determine whether their products and services are providing value to patients. Later chapters address the healthcare paradigm shift, strategic healthcare marketing, how caregivers create value, patient-centricity, and ethics in healthcare marketing. Healthcare Marketing prepares students to enter a professional healthcare environment with the marketing and management expertise needed to support a positive patient experience. The book is an excellent resource for courses that focus on marketing for healthcare programs and services. Practicing healthcare professionals will also find the information valuable and timely.
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textbooks_source
99,2% d'évaluations positives•249 000 objets vendus
Inscrit comme vendeur professionnel
Évaluations du vendeur (39.831)
- i***z (137)- Évaluations laissées par l'acheteur.Dernier moisAchat vérifiéGreat Seller!
- m***m (1663)- Évaluations laissées par l'acheteur.Dernier moisAchat vérifiéThank You
- a***a (55)- Évaluations laissées par l'acheteur.Dernier moisAchat vérifiéGood book