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Marketing Management, Johnston, Mark W.
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Numéro de l'objet eBay :316964829064
Dernière mise à jour le 16 juin 2025 23:48:15 CEST. Afficher toutes les modificationsAfficher toutes les modifications
Caractéristiques de l'objet
- État
- Book Title
- Marketing Management
- ISBN
- 1264155387
- EAN
- 9781264155385
- Release Title
- Marketing Management
- Artist
- Johnston, Mark W.
- Brand
- N/A
- Colour
- N/A
À propos de ce produit
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
1264155387
ISBN-13
9781264155385
eBay Product ID (ePID)
11057244592
Product Key Features
Number of Pages
480 Pages
Publication Name
Loose Leaf Marketing Management
Language
English
Publication Year
2022
Subject
Marketing / General, Commerce
Type
Textbook
Subject Area
Business & Economics
Format
Ringbound
Dimensions
Item Weight
30.5 Oz
Additional Product Features
Edition Number
4
Intended Audience
College Audience
LCCN
2021-038306
Grade From
College Freshman
Grade To
College Graduate Student
Table Of Content
Part One: Discover Marketing Management CHAPTER 1: Marketing in Today's Business Milieu CHAPTER 2: Marketing Foundations: Global, Ethical, Sustainable CHAPTER 3: Elements of Marketing Strategy, Planning, and Competition Part Two: Use Information to Drive Marketing Decisions CHAPTER 4: Market Research Essentials CHAPTER 5: CRM, Big Data, and Marketing Analytics CHAPTER 6: Understand Consumer and Business Markets CHAPTER 7: Segmentation, Target Marketing, and Positioning Part Three: Develop the Value Offering--The Product Experience CHAPTER 8: Product Strategy and New Product Development CHAPTER 9: Build the Brand CHAPTER 10: Service as the Core Offering Part Four: Price and Deliver the Value Offering CHAPTER 11: Manage Pricing Decisions CHAPTER 12: Manage Marketing Channels, Logistics, and Supply Chain Part Five: Communicate the Value Offering CHAPTER 13: Promotion Essentials: Digital and Social Media Marketing CHAPTER 14: Promotion Essentials: Legacy Approaches and Personal Selling
Synopsis
Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is actually practiced in successful organizations today. The 4th edition, written for today's students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam. The content of the 4th edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today's classroom. Newly incorporated coverage includes the impact of the COVID-19 pandemic on supply chain and crisis management, global privacy practices among Big Tech, Robocalls with the new "TRACED Act," influencer marketing, consumer marketing attention to diversity, equity and inclusion, gender-based segmentation, disruptive innovation and enhanced content focused on Gen Z alongside many others! Additionally, 25 new key terms have been added based on the rapid changes occurring to ensure currency. The 14-chapter framework, available in both print and digital versions, is perfect for all course timetables and modalities. Marketing Management , 4e provides a fully developed array of digital interactives come to life through our integrated technology of Connect. Connect features new video cases, application-based activities, and marketing analytics exercises among several others! Marketing Management , 4e provides a fully developed array of application activities both at the end of each chapter and in McGraw-Hill's Connect, along with marketing plan project suggestions. Connect updates include new video cases featuring companies such as FedEx, Marriott International, Domino's as well as new Application-Based Activities specific to marketing management. Keep your course current by subscribing to the Marshall/Johnston Marketing Management blog (https://marshall-johnstonmm.com), which brings current marketing management issues to your class, complete with discussion questions.
LC Classification Number
HF5415.13.M36344
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worldofbooksinc
97,7% d'évaluations positives•1,2 millions objets vendus
Inscrit comme vendeur professionnel
Évaluations du vendeur (272.541)
Cet objet (1)
Tous les objets (272.541)
- w***n (384)- Évaluations laissées par l'acheteur.Dernier moisAchat vérifiéItem arrived quickly and just as described. Thank you!!!
- 1***7 (537)- Évaluations laissées par l'acheteur.Dernier moisAchat vérifiéThanks!
- e***l (1103)- Évaluations laissées par l'acheteur.Dernier moisAchat vérifiéAll well thanks *****
- 5***9 (20)- Évaluations laissées par l'acheteur.Dernier moisAchat vérifiéGreat book