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The Brand You 50 : Or : Fifty Ways to Tran- 9780375407727, couverture rigide, Tom Peters
3,96 USD
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Lieu où se trouve l'objet : Memphis, Tennessee, États-Unis
Délai de livraison :
Estimé entre le lun. 18 août et le jeu. 21 août à 94104
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Numéro de l'objet eBay :295540459937
Dernière mise à jour le 24 juil. 2025 12:56:59 CEST. Afficher toutes les modificationsAfficher toutes les modifications
Caractéristiques de l'objet
- État
- ISBN
- 9780375407727
À propos de ce produit
Product Identifiers
Publisher
Knopf Doubleday Publishing Group
ISBN-10
0375407723
ISBN-13
9780375407727
eBay Product ID (ePID)
290325
Product Key Features
Book Title
Brand You 50 : Fifty Ways to Transform Yourself from an "Employee" into a Brand That Shouts Distinction, Commitment, and Passion!
Number of Pages
224 Pages
Language
English
Topic
Careers / General, Personal Success, Motivational
Publication Year
1999
Illustrator
Yes
Genre
Business & Economics
Book Series
Reinventing Work Ser.
Format
Hardcover
Dimensions
Item Height
0.8 in
Item Weight
8.5 Oz
Item Length
7.1 in
Item Width
4.2 in
Additional Product Features
Intended Audience
Trade
LCCN
99-033614
TitleLeading
The
Synopsis
Michael Goldhaber, writing in Wired, said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure -- now that's much harder." Again- the white collar job as now configured is doomed. Soon. ("Downsizing" in the nineties will look like small change.) So what's the trick? There's only one- distinction. Or as we call it, turning yourself into a brand . . . Brand You. A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again)- that's not the way we've thought about white collar workers--ourselves--over the past century. The "bureaucrat" on the finance staff is de facto faceless, plugging away, passing papers. But now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects that she'll be able to brag about years from now. I call her/him the New American Professional, CEO of Me Inc. (even if Me Inc. is currently on someone's payroll) and, of course, of Brand You. Step #1 in the model was the organization . . .a department turned into PSF 1.0.Step #2 is the individual . . .reborn as Brand You. In 50 essential points, Tom Peters shows how to be committed to your craft, choose the right projects, how to improve networking, why you need to think fun is cool, and why it's important to piss some people off. He will enable you to turn yourself into an important and distinctive commodity. In short, he will show you how to turn yourself into . . . Brand You. See also the other 50List titles in the Reinventing Work series by Tom Peters -- The Project50 and The Professional Service Firm50 -- for additional information on how to make an impact in the professional world., Michael Goldhaber, writing in Wired, said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure -- now that's much harder." Again: the white collar job as now configured is doomed. Soon. ("Downsizing" in the nineties will look like small change.) So what's the trick? There's only one: distinction. Or as we call it, turning yourself into a brand . . . Brand You. A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again): that's not the way we've thought about white collar workers--ourselves--over the past century. The "bureaucrat" on the finance staff is de facto faceless, plugging away, passing papers. But now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects that she'll be able to brag about years from now. I call her/him the New American Professional, CEO of Me Inc. (even if Me Inc. is currently on someone's payroll) and, of course, of Brand You. Step #1 in the model was the organization . . .a department turned into PSF 1.0. Step #2 is the individual . . .reborn as Brand You. In 50 essential points, Tom Peters shows how to be committed to your craft, choose the right projects, how to improve networking, why you need to think fun is cool, and why it's important to piss some people off. He will enable you to turn yourself into an important and distinctive commodity. In short, he will show you how to turn yourself into . . . Brand You. See also the other 50List titles in the Reinventing Work series by Tom Peters -- The Project50 and The Professional Service Firm50 -- for additional information on how to make an impact in the professional world.
LC Classification Number
HF5381.P472 1999
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gulfcoastllc
99,2% d'évaluations positives•1,4 millions objets vendus
Inscrit comme vendeur professionnel
Évaluations du vendeur (345.719)
Cet objet (1)
Tous les objets (345.719)
- -***3 (196)- Évaluations laissées par l'acheteur.Il y a plus d'un anAchat vérifiéGood book
- a***w (536)- Évaluations laissées par l'acheteur.Dernier moisAchat vérifiéGreat seller. Book as as described and it great condition. Would buy from them again.
- i***r (8379)- Évaluations laissées par l'acheteur.Dernier moisAchat vérifiéthank you
- l***a (438)- Évaluations laissées par l'acheteur.Dernier moisAchat vérifiéused but okay.