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Marketing Warfare : 20th Anniversary Edition par Al Ries et Jack Trout
35,19 USD
Environ29,97 EUR
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Livraison :
3,99 USD (environ 3,40 EUR) Economy Shipping.
Lieu où se trouve l'objet : Avenel, NJ, États-Unis
Délai de livraison :
Estimé entre le lun. 4 août et le sam. 9 août à 94104
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Numéro de l'objet eBay :285422671683
Dernière mise à jour le 21 juil. 2025 10:04:27 CEST. Afficher toutes les modificationsAfficher toutes les modifications
Caractéristiques de l'objet
- État
- Binding
- SOFTCOVER
- International ISBN
- 9781259029004
- Contents
- SAME as in US edition
- Packing
- Shrinkwrapped- Box Packed
- Product Type
- INTERNATIONAL EDITION
- If Order Expedited Shipping
- DELIVERED WITHIN 5-7 DAYS BY DHL/UPS/FedEx/Aramex
- ISBN
- 9780071460828
À propos de ce produit
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
0071460829
ISBN-13
9780071460828
eBay Product ID (ePID)
46921931
Product Key Features
Edition
2
Book Title
Marketing Warfare: 20th Anniversary Edition : Authors' Annotated Edition
Number of Pages
240 Pages
Language
English
Publication Year
2005
Topic
Training, Marketing / General
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
19 Oz
Item Length
8.3 in
Item Width
7.6 in
Additional Product Features
Intended Audience
Trade
LCCN
2005-054322
Dewey Edition
22
Dewey Decimal
658.8
Edition Description
Revised edition,Annual,Annotated edition
Synopsis
It rocked the marketing world in 1986, and now, nearly two decades later, the strategies set down in Marketing Warfare are still just as relevant. To commemorate the 20th anniversary of the classic book that changed an industry, marketing mavens Al Ries and Jack Trout will reunite to annotate their book for another generation of marketers. The Anniversary Edition offers: * A fresh perspective on why waging marketing warfare is even more important today than 20 years ago * In-depth analyses of some of the biggest marketing successes and failures of the last two decades * Reproductions of successful (or not so successful) ads, accompanied by the authors' comments on why they succeeded or failed * Valuable follow-up to the original edition. Where are these companies now? Who's still a market leader? Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors--and be prepared to defend their own turf. This indispensable guide gives smart fighters the best tactics--defensive, offensive, flanking, and guerrilla. Marketing Warfare is the book that wrote the new rules., The book that changed marketing forever is now updated for the new millennium In 1986, "Marketing Warfare" propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades-- including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds-- along with annotated reproductions of winning and losing ads., The book that changed marketing forever is now updated for the new millennium In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds along with annotated reproductions of winning and losing ads. ", This annotated edition provides the latest, most powerful tactics--and blunders--of the past two decades., Like the 20th Anniversary Edition of the best-selling Positioning, this Anniversary Edition of Marketing Warfare will allow the authors to annotate and expand upon their classic.
LC Classification Number
HF5415.R544 2006
Description de l'objet fournie par le vendeur
À propos de ce vendeur
TextbooksXpress
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Évaluations du vendeur (4.143)
- a***i (311)- Évaluations laissées par l'acheteur.Dernier moisAchat vérifiéWonderful book! Perfect condition, quality of paper is on point, carefully packaged and fast shipping! A+++
- o***t (364)- Évaluations laissées par l'acheteur.Dernier moisAchat vérifiéPerfect
- s***e (1851)- Évaluations laissées par l'acheteur.Dernier moisAchat vérifiéGreat books , I highly recommend buying from this seller . 💯👌
TextbooksXpress
98,7% d'évaluations positives•31 000 objets vendus
Inscrit comme vendeur particulierEn conséquence, les droits des consommateurs découlant de la législation européenne ne s'appliquent pas. La Garantie client eBay continue de s'appliquer pour la plupart des achats.
Évaluations du vendeur (4.143)
- a***i (311)- Évaluations laissées par l'acheteur.Dernier moisAchat vérifiéWonderful book! Perfect condition, quality of paper is on point, carefully packaged and fast shipping! A+++
- o***t (364)- Évaluations laissées par l'acheteur.Dernier moisAchat vérifiéPerfect
- s***e (1851)- Évaluations laissées par l'acheteur.Dernier moisAchat vérifiéGreat books , I highly recommend buying from this seller . 💯👌