Retourner à la page d'accueil

Photo 1/1

Mobilized Marketing : How to Drive Sales, Engagement, and Loyalty Through Mobile - Photo 1/1
Vous en avez un à vendre ?
Vendez le vôtre

Mobilized Marketing : How to Drive Sales, Engagement, and Loyalty Through Mobile

panamblue
(904)
Inscrit comme vendeur particulier
En conséquence, les droits des consommateurs découlant de la législation européenne ne s'appliquent pas. La Garantie client eBay continue de s'appliquer pour la plupart des achats.
Autres objets du vendeur
Contacter le vendeur
7,99 USD
Environ6,90 EUR
ou Offre directe
État :
Très bon état
“No highlighting, no folded pages”
Livraison :
Gratuit USPS Media MailTM.
Lieu où se trouve l'objet : Mesa, Arizona, États-Unis
Délai de livraison :
Estimé entre le sam. 9 août et le mer. 13 août à 94104
Les délais de livraison sont estimés au moyen de notre méthode exclusive basée sur la distance entre l'acheteur et le lieu où se trouve l'objet, le service de livraison sélectionné, l'historique des livraisons du vendeur et d'autres facteurs. Les délais de livraison peuvent varier, notamment pendant les périodes de pointe.
Retours :
Retours refusés.
Paiements :
     Diners Club

Achetez en toute confiance

Garantie client eBay
Obtenez un remboursement si vous ne recevez pas l'objet que vous avez commandé. En savoir plusGarantie client eBay - la page s'ouvre dans une nouvelle fenêtre ou un nouvel onglet
Le vendeur assume l'entière responsabilité de cette annonce.
Numéro de l'objet eBay :184907526329

Caractéristiques de l'objet

État
Très bon état
Livre qui ne semble pas neuf, ayant déjà été lu, mais qui est toujours en excellent état. La couverture ne présente aucun dommage apparent. Pour les couvertures rigides, la jaquette (si applicable) est incluse. Aucune page n'est manquante, endommagée, pliée ni déchirée. Aucun texte n'est souligné ni surligné. Aucune note ne figure dans les marges. La couverture intérieure peut présenter des marques d'identification mineures. Marques d'usure et déchirures mineures. Consulter l'annonce du vendeur pour avoir plus de détails et voir la description des défauts. Afficher toutes les définitions des étatsla page s'ouvre dans une nouvelle fenêtre ou un nouvel onglet
Commentaires du vendeur
“No highlighting, no folded pages”
Topic
Marketing
ISBN
9781118243268

À propos de ce produit

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118243269
ISBN-13
9781118243268
eBay Product ID (ePID)
110935535

Product Key Features

Book Title
Mobilized Marketing : How to Drive Sales, Engagement, and Loyalty Through Mobile Devices
Number of Pages
224 Pages
Language
English
Topic
Marketing / General, E-Commerce / Internet Marketing, Advertising & Promotion, Marketing / Telemarketing, E-Commerce / General (See Also Computers / Electronic Commerce)
Publication Year
2012
Genre
Business & Economics
Author
Jeff Hasen
Format
Hardcover

Dimensions

Item Height
1.1 in
Item Weight
13.6 Oz
Item Length
9.1 in
Item Width
6.2 in

Additional Product Features

Intended Audience
Trade
LCCN
2012-003558
Dewey Edition
23
Dewey Decimal
658.8/72
Table Of Content
Acknowledgments xi Foreword MICHAEL BECKER xiii Preface xv Part I The Early Years 1 Chapter 1 Radio's Days of Glory 3 Chapter 2 Hipcricket's Beginnings in a Starbucks 5 Chapter 3 Mobile at the Start of the Millennium 7 Chapter 4 American Idol Engages a Nation 10 Chapter 5 RAZR Sharpens Mobile's Focus 12 Chapter 6 Hipcricket's First Customers 14 Chapter 7 Listening to the Consumer 17 Chapter 8 The Brands Show Some Interest 20 Chapter 9 Mobile as a Natural Progression 23 Chapter 10 Mobile in the Fight Against Cancer 25 Chapter 11 Stops and Starts 27 Chapter 12 Build Me an iPhone App 29 Chapter 13 Hipcricket Matures, Rebrands 32 Chapter 14 It's Not Spam on the Phone 34 Chapter 15 Texting with the Phone to the Ear? 36 Chapter 16 Mobile Award For Dummies 41 Part II The Present 45 Chapter 17 The Recession's Effect on Mobile's Growth: Businesses, Especially Retail, Feel the Pinch 47 Chapter 18 Behavior Changes Seen in All Age Groups 51 Chapter 19 Mobile Gets Busy: The Rise of the Call to Action 54 Chapter 20 Radio Regains Its Magic 56 Chapter 21 Hipcricket Weathers the Recession 58 Chapter 22 The Brands Rebound from the Recession 65 Chapter 23 The Rise of Loyalty Clubs 68 Chapter 24 MillerCoors Drinks from Android Cup 72 Chapter 25 Belle Tire Rolls with Mobile 74 Chapter 26 Other Brands Produce Notable Campaigns 79 Chapter 27 Trends 83 Chapter 28 Innovation: Emergence of Multiscreen Marketing 95 Chapter 29 Looking Internationally for Guidance 112 Chapter 30 Hipcricket Builds for the Future 123 Part III The Future 131 Chapter 31 Determining Whether Mobile Has Arrived 133 Chapter 32 The Ever-Changing Consumer 135 Chapter 33 The Tools You Can Use: Considering Mobile Products and Services Individually 137 Chapter 34 The Real Questions Marketers Should Ask 152 Chapter 35 Advice from the Smartest Marketers 176 Conclusion So Where Are We with Mobile Marketing? 186 Epilogue 188 About the Author 197 Index 199
Synopsis
Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts--why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights., Praise for Mobilized Marketing "I was thrilled when I found out Jeff was writing this book since I knew full well the story hadnt yet been told. I also believed there was no one better suited and positioned to tell it than Jeff, looking back and forward from his prime seat at the head of the table at Hipcricket. Jeffs unique role in our industrys origin stories affords him superb and actionable insights about where were heading. He gets the big picture that whats really going on is a new era of brand marketing and human behaviors that is best summed up by what some of us call mobilityness. Jeff gets that mobilityness matters, and this book is about the how and the why. It is a tale both instructive and inspirational." Thom Kennon, SVP, Director of Strategy, Y&R "Jeff is a superb storyteller and in this book he takes you through the story of mobile and its place within the marketing mix. At every step along the way, he shares key lessons and insights that will help you ask the right questions and know how to get the right answer. Jeff will prepare you to embrace mobile in a way that will help you deliver value to your customers, your employer, and your career." Michael Becker, Managing Director, North America, Mobile Marketing Association "Jeff knows what works. And the stories from mobile marketing leaders he features in this book add detail and dimension to his compelling strategic insights. Its a fast, informative, entertaining read, and it will set you up with a clear point of view on the latest mobile thinking." Miles Orkin, Former National Director, Web and Mobile, American Cancer Society "Jeff puts the power and potential of mobile marketing into a whole new light. His knowledge and expertise jumps off every page. Mobilized Marketing is a road map of lessons, ideas, and applications. Perhaps even more important is Jeffs passion for the promise of where the mobile platform is leading marketing. Its infectious." Hank Wasiak, Owner, The Concept Form, and Former Vice Chairman, McCann Worldgroup
LC Classification Number
HF5415.1265

Description de l'objet fournie par le vendeur

À propos de ce vendeur

panamblue

772 objets vendus

Membre depuis juil. 2004
Inscrit comme vendeur particulierEn conséquence, les droits des consommateurs découlant de la législation européenne ne s'appliquent pas. La Garantie client eBay continue de s'appliquer pour la plupart des achats.
Autres objets du vendeurContacter

Évaluations du vendeur (349)

Toutes les évaluations
Positives
Neutres
Négatives
  • *****- Évaluations laissées par l'acheteur.
    Il y a plus d'un an
    Achat vérifié
    I love used books! I appreciate former owners’ little notes and highlights! Thank you for this! It wasn’t “new” but very close to it! Great condition!
  • *****- Évaluations laissées par l'acheteur.
    Il y a plus d'un an
    Achat vérifié
    Great communication and super FAST delivery!
    Réponse de : panamblue- Évaluations auxquelles le vendeur panamblue a répondu.- Évaluations auxquelles le vendeur panamblue a répondu.
    Pleasure dealing with great customers like you! Hope to be of service again...
  • *****- Évaluations laissées par l'acheteur.
    Il y a plus d'un an
    Achat vérifié
    Perfect .............100% ..........Thanks
Afficher toutes les évaluations
Il s'agit d'une annonce privée et votre identité ne sera communiquée à personne à l'exception du vendeur.