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Pourquoi ça vend : décoder la signification des noms de marque, logos, publicités et autres...
by Danesi, Marcel | PB | LikeNew
10,65 USD
Environ9,19 EUR
État :
“Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, ”... En savoir plusà propos de l'état
Comme neuf
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Livraison :
Gratuit Economy Shipping.
Lieu où se trouve l'objet : Aurora, Illinois, États-Unis
Délai de livraison :
Estimé entre le mer. 6 août et le lun. 11 août à 94104
Retours :
Retour sous 30 jours. Le vendeur paie les frais de retour.
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Numéro de l'objet eBay :146379158180
Dernière mise à jour le 24 mai 2025 17:08:00 CEST. Afficher toutes les modificationsAfficher toutes les modifications
Caractéristiques de l'objet
- État
- Comme neuf
- Commentaires du vendeur
- Binding
- Paperback
- Book Title
- Why It Sells
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780742555457
À propos de ce produit
Product Identifiers
Publisher
Rowman & Littlefield Publishers, Incorporated
ISBN-10
0742555453
ISBN-13
9780742555457
eBay Product ID (ePID)
60091889
Product Key Features
Number of Pages
220 Pages
Language
English
Publication Name
Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Publication Year
2007
Subject
Marketing / General, Consumer Guides, Consumer Behavior, Advertising & Promotion
Type
Not Available
Subject Area
Reference, Business & Economics
Series
The R&L Series in Mass Communication Ser.
Format
Perfect
Dimensions
Item Height
0.5 in
Item Weight
11.7 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
LCCN
2007-016167
Reviews
Marcel Danesi achieves a goal to which many aspire: to write a book that is a pleasure to read, but which is informed by the most recent theories regarding how media's messages are created and then conveyed to the general public. We discover that the compelling, yet seemingly simple, information that ads provide rests on a profound insight into how meanings are produced and subsequently interpreted. This outstanding book adds to our growing understanding of how messages are created in our daily lives., "This volume is easy to read and understand, and is supported with a glossary, reference, and list of online resources. Summing Up: Recommended. Lower- and upper-division undergraduates, graduate students, faculty." -- Choice Reviews "Marcel Danesi achieves a goal to which many aspire: to write a book that is a pleasure to read, but which is informed by the most recent theories regarding how media's messages are created and then conveyed to the general public. We discover that the compelling, yet seemingly simple, information that ads provide rests on a profound insight into how meanings are produced and subsequently interpreted. This outstanding book adds to our growing understanding of how messages are created in our daily lives." --Paul Colilli, professor, Laurentian University, and visiting professor, Middlebury College, This volume is easy to read and understand, and is supported with a glossary, reference, and list of online resources. Summing Up: Recommended. Lower- and upper-division undergraduates, graduate students, faculty.
Intended Audience
Trade
Table Of Content
Chapter 1 Preface Chapter 2 1 What Is Advertising? Chapter 3 2 General Techniques and Strategies Chapter 4 3 Brand Names Chapter 5 4 Logos Chapter 6 5 Language-Based Techniques Chapter 7 6 Art Chapter 8 7 The Meanings of Ads Chapter 9 8 Marketing Chapter 10 9 Advertising and Society Chapter 11 Glossary Chapter 12 References Chapter 13 Further Reading Chapter 14 Online Resources
Synopsis
Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi--an entertaining and insightful tour guide--decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche., Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi-an entertaining and insightful tour guide-decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche., Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.
LC Classification Number
HF5823.D255 2007
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ThriftBooks
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- i***6 (80)- Évaluations laissées par l'acheteur.Dernier moisAchat vérifiéthis book is in excellent condition, great price, appearance and quality are like new. many thanks!
- b***b (549)- Évaluations laissées par l'acheteur.Dernier moisAchat vérifiéCondition of this book is good still a great book and the price was what I was looking for
- .***o (46)- Évaluations laissées par l'acheteur.Dernier moisAchat vérifiéQuick shipping perfect item
ThriftBooks
98,9% d'évaluations positives•19,7 millions objets vendus
Inscrit comme vendeur professionnel
Évaluations du vendeur (5.694.805)
- i***6 (80)- Évaluations laissées par l'acheteur.Dernier moisAchat vérifiéthis book is in excellent condition, great price, appearance and quality are like new. many thanks!
- b***b (549)- Évaluations laissées par l'acheteur.Dernier moisAchat vérifiéCondition of this book is good still a great book and the price was what I was looking for
- .***o (46)- Évaluations laissées par l'acheteur.Dernier moisAchat vérifiéQuick shipping perfect item