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20th Century Alcohol & Tobacco
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20th Century Alcohol & Tobacco
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20th Century Alcohol & Tobacco

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20,46 USD
Environ17,60 EUR
État :
Neuf
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    Gratuit Economy Shipping.
    Lieu où se trouve l'objet : Skokie, Illinois, États-Unis
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    Estimé entre le mer. 23 juil. et le lun. 28 juil. à 94104
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    Numéro de l'objet eBay :236070293883

    Caractéristiques de l'objet

    État
    Neuf: Livre neuf, n'ayant jamais été lu ni utilisé, en parfait état, sans pages manquantes ni ...
    Release Year
    2022
    ISBN
    9783836593717

    À propos de ce produit

    Product Identifiers

    Publisher
    Taschen
    ISBN-10
    3836593718
    ISBN-13
    9783836593717
    eBay Product ID (ePID)
    2328307382

    Product Key Features

    Book Title
    20th Century Alcohol and Tobacco ADS. 45th Ed
    Number of Pages
    464 Pages
    Language
    English
    Publication Year
    2023
    Topic
    History & Criticism, Graphic Arts / Advertising, Graphic Arts / General
    Illustrator
    Yes
    Genre
    Design
    Author
    Allison Silver, Steven Heller
    Format
    Hardcover

    Dimensions

    Item Height
    1.3 in
    Item Weight
    42.2 Oz
    Item Length
    8.9 in
    Item Width
    6.5 in

    Additional Product Features

    Intended Audience
    Trade
    Reviews
    These are the ads that wooed us, and our parents, and our parents' parents, over to the dark side of smokes and booze.
    Dewey Edition
    23
    Dewey Decimal
    741.67
    Edition Description
    Multilanguage edition
    Synopsis
    The quest to affirm Americans' need for alcohol and tobacco is a tale of 100 years of advertising intended to seduce consumers to partake in these delicious vices. This catalogue of ads showcases the extensive and abundant campaigns and trends of drinking and smoking in the United States that, for better or worse, explore a vibrant chapter of advertising history., Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements , we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale. Each era's alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie , figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to an improbable propaganda , testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success . Whether you savor these visual delights, or enjoy inhaling and wallowing in forbidden pleasures, you will certainly be thrilled by this exploration of a decidedly vibrant-and sometimes controversial-chapter of advertising history ., Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale. Each era's alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie, figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to an improbable propaganda, testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success. Whether you savor these visual delights, or enjoy inhaling and wallowing in forbidden pleasures, you will certainly be thrilled by this exploration of a decidedly vibrant--and sometimes controversial--chapter of advertising history.
    LC Classification Number
    NC997

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    solr_books

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    Moyenne pour les 12 derniers mois
    Description exacte
    4.8
    Frais de livraison raisonnables
    5.0
    Livraison rapide
    5.0
    Communication
    5.0

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      • w***i (14)- Évaluations laissées par l'acheteur.
        6 derniers mois
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        Book arrived quickly and in good condition. Thank you!
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